McDonald's v. Taco Bell
McDonalds vs. Taco Bell
By: Jennifer Lewis
The debate between McDonalds and Taco Bell came to when Taco Bell released their new breakfast items on March 27, 2014. The $200 billion industry finally broke through in the biggest growth area (breakfast) selling their top three items: the crunchwrap, waffle taco, and cinnamon delights. The big name mexican restaurant wanted to join the competition for a $50 billion share in the breakfast business, now Taco Bell is a threat with the prices they have set. Considering that an Egg McMuffin is $2.79 and a Starbucks breakfast sandwich costs $3.45, with all of Taco Bell’s items being $1.00-$2.49, the competition will start to heat up.
Both companies competing with each other, Taco Bell created a campaign message using real life Ronald McDonalds discussing with the audience about how much they love the new breakfast, a move that has Mcdonalds making a price floor for their well known items. After viewing this, McDonalds posted a picture of Ronald McDonald bending down to pet a chihuahua symbolizing Taco Bell with caption “Imitation is the sincerest form of flattery”. Battling it out through social media, McDonalds decided they will bring forth a private good that is now free for all coffee lovers:
Customers who are McDonalds lovers do not enjoy the fact that they cut off breakfast by 10:30am every morning (plans now discussing to extend time to 11:00am), U.S. sales have slipped 1.4% in the fourth quarter of 2013. But the management behind is not worried, for they hold about 25% of the market share while Taco Bell is just now entering the playing field. Taco Bell itself has had smooth sailing with an increase of 3%, but the Yum! Brands industry who owns it has seen a slip in other companies they manage causing some discomfort on how well the breakfast items will take off.
Most nutrition experts never recommend to consume fast food. But the average adult should consume 20-25% of their calories at breakfast, which comes out to be between 300-450 calories total. The big name McDonalds three most popular breakfast items, egg mcmuffin (290), big breakfast (740), and hashbrowns (150) come to a total of 1,180 calories. Taco Bell’s new items discussed above make out to be 1,960 calories (660, 930, and 370). So if having to chose between the two, McDonalds has a healthier breakfast choice than Taco Bell.
Overall it comes down to the taste of the consumer, whether you like old fashion or brand new. In our own backyard consumers have a choice to make. No matter where you stop, the cost of breakfast will be under $10. When driving down Capitol Drive at 7 in the morning before school, do you want a classic mcmuffin or a daring crunchwrap?
- "Breakfast Wars: McDonald's vs. Taco Bell." ABC News. ABC News Network, n.d. Web. 1 Apr. 2014.
- "Fork Lift A Blog for Food, Fun, and Drink." Boston Herald. N.p., n.d. Web. 1 Apr. 2014.
- Taube, Aaron. "McDonald's And Taco Bell Are At War Over Breakfast [THE BRIEF]."Business Insider. Business Insider, Inc, 31 Mar. 2014. Web. 1 Apr. 2014.
0 Response to "McDonald's v. Taco Bell"
Post a Comment