Do you wanna build a snowman?
Kasey Bell
Reuter
Economics
Do you wanna build a snowman?
The Lion King, Toy Story, Frozen, Finding Nemo, besides the obvious fact that they are all movies what do they have in common? Money. Money is a key factor in life. With money enough just isn’t enough. It makes the world go ‘round and makes up economy go between recessions and expansions. No money means no spending, no spending means a crap economy. Here’s where people with tons of free time come in handy. They go to malls, they go to restaurants but, most importantly they go to movies.
On November 22. 2013 one of the all time best rated Disney movies was released to theaters across the country. Within just a few days already millions were in love. The popular new blockbuster movie “Frozen” is a classic Disney movie that millions have come to know and love in the past few months.
The movie Frozen is a cute story of two princesses. The eldest sister, Elsa, a powerful witch that turns their home into a frozen wasteland and flees for the safety of the town. The younger one, Anna, sets out to find her with her trusty snowman at her side. The sisters reach an equilibrium when they both finally realize that they need each other to live. Just like the economy relies on people spending money to stay afloat. At the end of the movie the storm ends and the two princesses return home and all is well again, just like in every other Disney movie. The perfect happy ending.
Currently, Frozen is the highest-grossing animated film in history; earning profits that exceed $770 million in global revenue. “Disney is on a roll, and no one is leveraging platforms as well,” said Tuna Amobi, an analyst at S&P Capital IQ. “Its studios are appealing to a global audience, and the profits not only come from the box office but can translate into merchandising and sales of DVDs and other products.” At $475 million, Disney’s movie studios profits have quadrupled in the past three months. The film kicked it off big, according to the Hollywood Reporter, breaking an all time record and earning $93 million over its long Thanksgiving weekend opening.
A smash hit like this movie leads to very good things for our economy. The second quarter net profit rose by 27% making it $1.9 billion. Disney’s stocks also rose; 0.6% in after-hours trading to $81.48. The company hopes to create large sales off this movie in their stores across the country. The selling of the movie’s products will lead to an even larger revenue and bigger boost for the economy.
The success of this movie shows us how something as simple as going to see a movie can make a huge difference and often times we don’t even realize it. All we think about is how much it sucks having to pay $10 to see a movie. When really, compared to all those other number it isn’t a big deal. As I said earlier, money makes the world go ‘round. As long as people have money they will spend it and the economy will stay stable for the most part.
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