Halloween Candy
Abigail Sharpee
Econ-B4
Reuter
Halloween Candy
From Reese’s to lollipops, candy is one of the most popular purchases during the dark holiday of Hallows Eve. Many people tend to get caught up in the excitement of all the costumes and candy, that they then become overwhelmed with all the choices and end up buying more than they should--usually of candy. Therefore causing the demand for candy to drastically increase throughout the whole month of October. Consumers all around the country purchase loads of candy to dish out to all the trick-or-treaters on Halloween night. The majority of households are willing to pay up to a total average of about $2.27 billion dollars around the country on Halloween candy this year. Thats approximately $36 spent per American on the sole purchase of candy. Although, for the candy firms, Halloween is the most rewarding holiday yet. Sweets makers see the majority of their sales during the Halloween season, making it the largest confectionary holiday, according to the National Confectioners Association (NCA). However, with an increase in demand, comes a decrease in supply. The more the households buy and demand from the candy firms, the less candy they are capable of supplying. That is one of the many reasons people choose to buy their Halloween candy early in the month, they fear the shortage--a high demand, but low supply--of candy may occur.
The graph above resembles the amount of candy currently being purchased in preparation for the Halloween season. Out of all the supplies and must haves in order to participate in the festivities of Halloween, candy is ranked the second most bought. As foolish as it is for consumers to buy into the Halloween candy scandal, its a very smart economic decision for the candy firms to supply more candy than usual during October. By the firms increasing their supply, there may be less of a Halloween candy shortage; therefore boosting their revenue greatly. All around, Halloween candy has an impact on the economic system, in both a negative, yet mostly positive way. Without the assistance of Halloween, candy firms would not be nearly as successful as they have become throughout the years; however too many people tend to over spend when stocking up for Halloween candy, therefore hurting them economically.
Works Cited
Weissmann, Jordan. "The Halloween Economy: $2 Billion in Candy, $300 Million in Pet Costumes." The Atlantic. Atlantic Media Company, 28 Oct. 2011. Web. 19 Oct. 2014. <http://www.theatlantic.com/business/archive/2011/10/the-halloween-economy-2-billion-in-candy-300-million-in-pet-costumes/247531/>.
http://www.ibtimes.com/americans-will-spend-28-billion-halloween-candy-year-less-2012-fears-about-economy-inhibit-1445886
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