The Netflix Evolution
Haley Henke
Mr. Reuter
Economics
October 7th, 2014
The Netflix Evolution
Just with a click of a button and a quick payment of $7.99 a month you can have multiple T.V series and movies at your disposal. As more and more subscribers are going to netflix we never really think about what is happening to the other companies. Are the companies like AT&T, time warner or Amazon plus becoming bankrupt? Well the craze of netflix has only gotten stronger as time has past and teenagers have found new interests in different netflix series’. Everyone is always talking about the new series that come out each and every day. Not only that but when new episodes of your favorite series are released all people seem to do that week are stay at home pouring over the tv.The demand going up for netflix clearly decreases the demand for the other substitutes of netflix. Since the demand for netflix has increased so has the compliments for netflix. They even make remotes with a simple netflix button now! That isn’t even all, they are making tvs now with netflix embedded in them already.
Now many have problems with the fact that netflix doesn’t put new series and episodes on netflix timely. But if they put it on right away, not only would you finish them quicker, they would lose your interest faster and then possibly losing your investment to netflix once you have finished all of your series. The demand for more shows is clearly showing the scarcity of all the shows and movies they have and their supply just cannot possibly keep up with the demand. Although netflix has found the best solution for this problem at the time being. They have been actually creating their own personal Netflix series. By doing this they are not only interesting their views in something completely new that has never been seen before it keep the viewers interested since they will always be anticipating something new. Jonathan Freidland tells us more about their original netflix series, “Because we have a direct relationship with consumers, we know what people like to watch and that helps us understand how big the interest is going to be for a given show. It gave us some confidence that we could find an audience for a show like ‘House of Cards’.” By seeing what others watch day to day and knowing exactly each interest of the consumer from personal profiles, they are able to have better success with creating original shows.
But does this really but other T.V companies out of business? Of course not, they consumers for those T.V networks may have decreased but Netflix will never have a live feed like the television. Also it is always fun to go out to the movies on a first date and have that experience in life. Not everyone wants to be cooped up in their house all day watching netflix, however we all have those days. Even though netflix is taking over the current online world, we all still like that original feeling of putting in that C.D and watching a movie with friends. Also netflix is not allowed to put new movies and series on right away that way Television companies are still making money.
Bibliography
"Netflix to double original content next year." SlashGear. N.p., n.d. Web. 6 Oct. 2014. <http://www.slashgear.com/netflix-to-double-original-content-next-year-23283406/>.
Carr, David. "Giving Viewers What They Want." The New York Times. The New York Times, 24 Feb. 2013. Web. 6 Oct. 2014. <http://www.nytimes.com/2013/02/25/business/media/for-house-of-cards-using-big-data-to-guarantee-its-popularity.html?pagewanted=all&_r=0>.
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