What has Apple done!?
Jack Renick
Mrs.Straub
Economics - B3
7 October 2014
What has Apple done!?
The new iPhone came out! Let’s all go and buy it! A week later...Why is my phone bent? Many people place their phones in their back pocket. Even though this is a convenient place to put them, it also changes the way your iPhone looks. With Apple trying to make a better and more efficient phone, there are some components they had to take out in order to do so. The way Apple made their new iPhone 6 Plus was supposed to be durable and withstand bending. The software for the new iPhone 6 Plus is great, the hardware needs some work.
A way Apple wanted to enhance their products was to make them lighter so it doesn’t feel like the user is carrying around a pound or two of phone. The demand for a new iPhone every year causes Apple to expand their abilities and resources to make a phone everyone will love and won’t have complaints about. Now with the new release of the iPhone 6 Plus, their has been some issue’s with the phone already! There could have been so many different things that could have changed about the phone, but one thing they really focused on, was the weight. Apple could have changed the materials the phone was made with, or the way the interior elements were arranged, to help physically support the phone. Their opportunity cost could have been to make sure that the material they were going to use was tested by everyday iPhone users. Not just by their machines because now they have to deal with this negative externality.
From the iPhone 4 to the iPhone 6, there has been a slight change in hardware. An example of hardware advancements is the all-aluminum casing. They also want to maintain their phones around an average weight so the users are happy. According to Apple’s website, the iPhone 6 Plus weighs in at 6.07 ounces, the iPhone 5 weighs 3.95 ounces, and the iPhone 4 weighs 4.8 ounces.
Why did Apple not take more precaution on their new device? If Apple had done proper testing before releasing to the market, they would not have had these issues. According to Joshua Ho from anandtech.com, “...it seems that there is a significant amount of force needed in the first place in order to cause permanent deformation” (anandtech.com). Even though it takes a significant amount of force to bend this phone, it shouldn’t bend at all! Looking at the Moto X from Mortola, their phone doesn’t bend at all. Looking at another phone, that is bigger in size, the Galaxy note 3 has been tested as well and doesn’t bend at all! And yet they used a different material to help protect this device. The Galaxy Note 3 has a “plastic leather” back cover and polycarbonate exterior. The iPhone 6 Plus is made of all aluminum. Apple should have conducted more tests on this phone so they wouldn’t have to worry about encountering any negative externalities; or at least the phone bending. Looking at Unbox therapy’s video, Apple used aluminum to protect their phone. Maybe if they went with another stronger material, they could have achieved a much better product. What do you think Apple will do to solve this issue?
Resources:
"CompareSee all iPhone models.." Apple. N.p., n.d. Web. 4 Oct. 2014. <http://www.apple.com/iphone/compare/>
"How much does an iPhone 4 weigh?."Answers. Answers Corporation, n.d. Web. 6 Oct. 2014. <http://www.answers.com/Q/How_much_does_an_iPhone_4_weigh>.
"The iPhone 6 Plus Mini-Review: Apple's First Phablet." RSS. N.p., n.d. Web. 1 Oct. 2014. <http://www.anandtech.com/show/8572/the-iphone-6-plus-review-apples-first-phablet>.
"Apple - iPhone 6 - Technical Specifications." Apple. N.p., n.d. Web. 1 Oct. 2014. <https://www.apple.com/iphone-6/specs/>.
"Apple iPhone 4." - Full phone specifications. N.p., n.d. Web. 1 Oct. 2014. <http://www.gsmarena.com/apple_iphone_4-3275.php>.
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